01
Consulting & Strategy
Before building anything, we work out who you're selling to and what should come first.
- Audit & recommendations
- Positioning & offer clarification
- Roadmap and priorities
For small businesses & online shops
I build systems that bring you customers.
- 01Strategy
- 02Sales systems
- 03Development & automation
- 04Product design
I'm Abou, a consultant and developer. I help small businesses and online shops turn more visitors into customers: a clear offer, a website people understand, and automations that follow up every lead for you.
What I do
Four disciplines. One system.
More customers usually depends on four things working together: a clear offer, a site people understand, a way to follow up every lead, and tools that take care of the repetitive work. I handle all four, so nothing falls between them.
02
Sales Systems
A way to collect leads and sort them, so you call the serious ones first instead of going down the list in order.
- Lead capture & qualification
- Funnels & automated follow-up
- CRM or Sheets pipeline tracking
03
Development & Automation
Websites and tools that stay easy to maintain, and automations for the repetitive work that eats your week.
- Websites & web applications
- API integrations & workflows
- Data pipelines & AI-assisted tasks
04
Product Design
Screens people get on the first try, on a phone as much as on a laptop.
- Visual identity & art direction
- UI/UX mockups & prototypes
- Design systems & redesigns
Why all four?
Because they depend on each other. The strategy decides what the sales system needs to capture, the build makes it work, and the design is what gets people to use it. When one person handles all of it, less gets lost along the way.
Discuss a projectSelected work
What I’ve built so far.
An online shop, a lead scoring automation, an e-commerce dashboard and a student guidance app. Each page tells you what the problem was and where the project stands today.
YEM’S
Online shop for a shoe and leather-goods house in Cotonou
I did the whole thing: the brand, the copy, a configurator for made-to-measure shoes, a checkout where customers pay on delivery, and an admin screen for the workshop.
Lead Automation
Lead scoring engine · validated prototype
Inbound form responses are scored and sorted into hot, warm and low automatically, then written to a Google Sheet. In the case study I explain the mistake I made in my own scoring, and how I caught it.
Olist E-commerce Dashboard
Public Brazilian e-commerce dataset · interactive dashboard
Sales, regions, categories, delivery times and reviews brought together in one dashboard, to see where an online store loses money.
Eidia Orientation
Student guidance platform
Helps students choose between five engineering tracks (Full-stack, Cybersecurity, Big Data, AI and Robotics) with a six-step questionnaire and a weighted scoring engine.
Good work starts with the right question.
Have a project in mind?About
The person behind the work.
I like working on both sides: understanding the customer, and building the tool.
I'm Abou Camara. I work on my own from Fès, Morocco, with founders and small teams in Europe and West Africa. If we work together, you deal with me directly, from the first call to the handover.
I studied Big Data engineering, so I can build what I recommend. Over time I noticed that the code was rarely what held a project back. More often, the people who understood the customers and the people building the tools just weren't talking to each other.
So that's how I work. I write the positioning, design the funnel, code the automation behind it, and document it so you can run it without me.
What I want to build are systems a small business can run day to day, that don't promise more than they do, and that save people time.
- Based inFès, Morocco · remote-first
- BackgroundBig Data engineering
- Working languagesEnglish & French
- How I workDirect, with a weekly update
How I work
From the problem to the system.
Writing code is one step out of five. I start by making sure I understand the problem, and I stick around after launch.
- 01
Understand
A 30-minute call where I mostly ask questions. You'll leave with two or three things you can act on, whether or not we end up working together.
- 02
Strategise
Within 48 hours you get a written proposal: scope, approach, timeline, deliverables and a fixed price.
- 03
Build
I build in short iterations and send you an update every week. You can look at the work in progress whenever you like.
- 04
Automate
I automate the repetitive parts and connect everything to the tools you already use, so nobody has to sort things by hand.
- 05
Improve
Launch, handover of all access and documentation, and 30 days of support. After that, we improve things based on how people use it.
TrainingProgramming, data analysis, software architecture and leadership, with the original certificates.
See the certificationsWork together
Have a project in mind?
I don't put prices on the site, because I can't give you a fair number before I understand the problem. After the first call, you get the scope and the cost in writing, before any work starts.
A project
You need one specific thing built: a website, a tool, an automation.
- Fixed price, scope agreed in writing
- Weekly progress update
- Full handover, 30 days of support
An ongoing partnership
You'd rather keep working with someone who already knows your business.
- Continuous development & maintenance
- A monthly session on what to build next
- No minimum term
Book a 30-minute diagnosis callcal.com/abou-camara-arch
Or write directly, reply within 48 working hoursaboucamara1107@gmail.com